Endgame Labs / Indie Game Growth
DON'T JUST LAUNCH.
From your first Steam wishlist to launch-day sales, we handle the marketing that gets games discovered.
Creator partnerships. Player acquisition. Community growth. Steam strategy. Everything your game needs to reach the right audience.
10+
Gaming projects supported
50 → 10K+
SolPlex early-player growth
EPIC GAMES
Launch marketing experience
STEAM & PC
Pre-launch & growth strategy
SolPlex: approximately 50–60 early players to an audience in the tens of thousands. Player audience, not Steam wishlists; growth supported as part of the wider team.
01 / Selected projects
We don't just talk games.
We help grow them.
Real projects. Real responsibilities. From early development to launch.
SolPlex
Strategy / PC
SolPlex / Xertra
From Early Beta to a Growing Gaming Ecosystem.
Chief Marketing Officer & Strategic Advisor
The challenge
Build a recognisable strategy game brand, attract genuine players and create a scalable acquisition and retention strategy.
Our involvement
Led go-to-market strategy, player acquisition, Epic Games launch marketing, creator partnerships, community growth, monetisation, analytics and retention.
The impact
Joined at approximately 50–60 early players and helped grow the audience into the tens of thousands, supporting the game's expansion to a wider PC gaming market.
02 / From wishlist to launch
From first wishlist
to launch day.
Three stages, one continuous plan. Every deliverable below is part of how we actually work with a studio.
Get discovered
Get your game in front of the players most likely to care.
- Steam store-page optimisation
- Audience and competitor research
- Wishlist acquisition strategy
- Steam Next Fest planning
- Organic discovery and press opportunities
Build the hype
Turn gameplay into attention, conversations and community.
- YouTube, Twitch and TikTok partnerships
- Gameplay-led short-form content
- Discord and Reddit community growth
- Creator and influencer outreach
- Paid campaigns and PR outreach
Launch & grow
Make launch day the beginning, not the finish line.
- Launch campaign coordination
- Creator and community activation
- Player acquisition and onboarding
- Referral and retention programmes
- Analytics, conversion and reporting
Wishlists
cumulative
Conversion
page to wishlist
Retention
day 7
Interfaces shown are illustrative examples, not client store pages or live performance data. 5 projects shown above are real.
03 / Why Endgame Labs
BIG-GAME EXPERIENCE.
BUILT FOR INDIE BUDGETS.
Senior-level gaming marketing without the traditional agency overhead.
Fynlay Knight
Founder & Gaming CMO
I'm Fynlay, Founder of Endgame Labs and a gaming CMO with over eight years of marketing experience.
After leading marketing for games from early development through major platform launches, I saw a recurring problem: independent studios were building brilliant games but couldn't justify expensive marketing retainers before launch.
I created Endgame Labs to change that.
We combine senior-level strategy with hands-on execution, helping developers build audiences, prepare launches and grow their games with budgets that actually make sense.
04 / Your next move
YOUR GAME DESERVES
MORE THAN A QUIET LAUNCH.
Building towards Steam Next Fest, your first release or your next major update? Let's put together a marketing strategy designed around your game, your audience and your budget.